People employ AI because they can get the answers they need without dealing with popups, audio, hostile UX and tracking cookies. Smooth UX attracts users with the opposite experience.
People use AI as a defense mechanism. Doesn’t every webpage feel like an onslaught any more? From jumpy design (multiple uncoordinated windows and media lauching simultaneously) to brazen monetization and data harvesting, the web is no fun anymore. Actually, it’s dangerously unusable.
AI has put an abrupt stop to the need for a digital machete to get to meaningful web content. To pushing past a cloud of popup ads as welcome as a cloud of mosquitoes. Because you don’t need to go to websites now that there are AI summaries to cogently answer most questions.