Interface Guru’s proven digital experience consulting extends across business sectors.
Every industry faces unique digital challenges, but successful digital experience begins with understanding people, aligning business goals, and making informed decisions.
Agencies
National Institutes of Health (NIH)
National Aeronautics and Space Administration (NASA)
National Science Foundation (NSF)
National Oceanic and Atmospheric Administration (NSF)
Associations and Nonprofits
American Institute of Physics, American Society of Anesthesiologists, IEEE, National Rural Electric Cooperative Association (NRECA), American Society of Association Executives (ASAE), IEEE Signal Processing Society
Attractions and Hospitality
Shedd Aquarium, Canyon Ranch, Visit Orlando, Visit Tucson, Chicago History Museum, National Museum of the United States Air Force
Government and Utilities
Arizona Lottery, Tucson Electric Power, Tucson Water, City of Tucson
Media and Publishing
TVGuide, Crain’s Pensions and Investments, Crain’s Modern Healthcare, Athletic Business, Penton Media, Kiplingers, Physics Today, Old Farmer’s Almanac, Farm Journal Media, Cosmopolitan, Playboy, IEEE Spectrum
Science and Universities
Columbia University Business School, USC Viterbi School of Engineering, University of Arizona Libraries, UA Science, National Lightning Detection Network, Higher Learning Commission, IEEE Publications Operations, IEEE Access, Proceedings of the IEEE, IEEE Computer Society, IEEE Technology and Society
Projects funded by science grants
Common Fund Data Ecosystem (CFDE), 2021 – 2023
Granting Agency: National Institutes of Health (NIH)
Description: The Common Fund Data Ecosystem (CFDE) aims to enable broad use of Common Fund (CF) data sets to accelerate scientific discovery. The CFDE has created an online discovery portal that helps make Common Fund data sets FAIR (Findable, Accessible, Interoperable, and Reusable). The portal enables researchers to search across data sets to ask scientific and clinical questions from a single access point.
Services: Usability testing, user interface mitigation, color values for data visualization
Rebuilding A Kidney (RBK), 2020 – 2021
Granting Agency: National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK)
Description: The RBK Data Repository houses curated data and tools generated by the RBK consortium. All data and tools in the repository are searchable and accessible via web-based interfaces, REST APIs, and program libraries.
Services: Usability testing
GenitoUrinary Development Molecular Anatomy Project (GUDMAP), 2020 – 2021
Granting Agency: National Institutes of Health (NIH)
Description: A consortium of laboratories working to provide the scientific and medical community with curated data and tools to facilitate research; includes a molecular atlas of gene expression.
Services: Digital strategy, usability testing, user interface design
Partners: University of California Viterbi School of Engineering
Northwest Passage Project – Inner Space Center, 2016 – 2019
Granting Agency: National Science Foundation (NSF)
Description: Northwest Passage Project. An Arctic expedition designed to explore and document conditions in the Northwest Passage while training college students on the conduct of research. The Inner Space Center (ISC) conducted live broadcasts from the Arctic during the expedition, connecting the world to oceanographic exploration projects in real time.
Services: Digital strategy, usability testing
Partners: Exploratorium, Smithsonian Oceans Hall, and the Alaska Sea Life Center
URL: https://northwestpassageproject.org/
Cosmo Quest, 2013 – 2017
Granting Agency: National Aeronautics and Space Administration (NASA)
Description: A new citizen science community focused on STEM education.
Service: Committee member, digital strategy, information architecture, user experience training, usability testing, evaluation plan
Inner Space Center, 2010 – 2014
Granting Agency: National Oceanographic and Atmospheric Administration (NOAA)
Description: The Unknown Ocean. Extending the work of Titanic discoverer Dr. Robert Ballard, The Inner Space Center (ISC) utilizes telepresence technologies to connect the world to oceanographic exploration projects in real time.
Artifacts: Touchscreen kiosk, website, controller for Exploration Command Station theatre program
Services: Digital strategy, usability, information design
Custom services: Storyboard for the Exploration Command Station, Ocean Exploration aquarium gallery design plan, project planning
Partners: Mystic Aquarium, South Carolina Aquarium
URL: https://innerspacecenter.org/education-outreach/projects/the-unknown-ocean-exploring-inner-space/
Large Synoptic Survey Telescope – Rubin Observatory (LSST), 2008 – 2015
Granting Agency: National Science Foundation (NSF) and LSST Corporation
Description: The Large Synoptic Survey Telescope will produce an unprecedented wide-field astronomical survey of our universe using an 8.4-meter ground-based telescope. The National Research Council for the National Academy of Sciences ranked the LSST as its top priority for the next large ground-based astronomical facility.
Artifact: Website
Services: Digital strategy, information design
URL: http://www.lsst.org/
Zooniverse Cyber-Enabled Discovery and Innovation (Zooniverse CDI), 2010
Granting agency: National Science Foundation (NSF), in conjunction with Adler Planetarium and Oxford University
Description: The Zooniverse is a pioneering online citizen science framework based on the work of astrophysicist Dr. Christopher Lintott, who pioneered the GalaxyZoo project. Zooniverse now provides a reliable platform for citizen science projects in many fields of study.
Artifact: Website
Services: Usability testing
Metcalf Institute for Marine and Environmental Reporting, 2010
Granting agency: The Providence Journal Charitable Foundation, the A.H. Belo Corp., and the Philip L. Graham Fund
Description: The Metcalf Institute promotes clear and accurate reporting of scientific news and environmental issues.
Artifact: Website
Services: Digital strategy, information design
Ocean Today, 2008
Granting agency: National Oceanographic and Atmospheric Administration (NOAA), in partnership with the Coastal Education Learning Centers
Description: First deployed at the Smithsonian’s National Museum of Natural History, and evaluated at Shedd Aquarium, Ocean Today provides an interactive kiosk where users can directly experience multimedia content about the world’s oceans.
Artifact: Touchscreen kiosk
Services: Usability testing
Mid-Atlantic Regional Association Coastal Observing System (MARACOOS), 2008
Granting agency: National Science Foundation (NSF), in conjunction with Rutgers University
Description: MARACOOS’s mission is to seek, discover and apply new knowledge and understanding of our coastal ocean while extending that knowledge to “end users” – people whose livelihoods depend on the oceans.
Artifact: Website
Services: Usability testing
URL: http://maracoos.org/
Centers for Ocean Sciences Education Excellence – Networked Ocean World (COSEE NOW), 2008
Granting agency: National Science Foundation (NSF) and National Oceanographic and Atmospheric Administration (NOAA)
Description: COSEE Networked Ocean World (COSEE NOW) is an online network of scientists and educators focused on using emerging Ocean Observing Systems (OOS) technologies and data.
Artifact: Website
Custom services: Onsite Workshop ‘Best Practices in Developing Web Communities’
URL: http://coseenow.net/
The Biodiversity Project (Great Lakes Forever), 2006
Partner: John G. Shedd Aquarium
Description: Great Lakes Forever is a public education initiative involving media outreach, educational advertising, point-of-experience signs at lakefront areas, and web-based outreach to inform and inspire action to restore and protect the Great Lakes.
Artifact: Website
Services: Usability analysis
URL: https://web.archive.org/web/20220128112745/http://greatlakesforever.org/
Phoenix Mars Mission, 2005
Granting agency: National Aeronautics and Space Administration (NASA), in conjunction with the University of Arizona
Description: Launched in August 2007, the Phoenix Mars Mission was the first in National Aeronautics and Space Administration (NASA)‘s Scout Program, and found further evidence for the existence of water on Mars.
Artifact: Website
Custom services: Pro-bono website evaluation
No. Our consulting approach is built around solving digital business challenges rather than serving a single industry.
We begin by learning your business, not making assumptions. Through stakeholder workshops, user research, Jobs to Be Done interviews, analytics, and content analysis, we quickly develop an understanding of your customers, objectives, and constraints.
Organizations in different industries face different terminology, audiences, and content challenges, but AI systems rely on the same fundamentals: clear information architecture, structured content, demonstrated expertise, and trustworthy signals.