Rockefeller University/RockEDU
Client brief: University program dedicated to inclusive science mentorship.
Challenge: RockEDU has strong science outreach, research, and mentorship content, but users struggled to understand the site’s identity, audience, navigation, and available resources.
Services from Interface Guru: Experience research, information architecture, experience design (user interface).
Outcome: RockEDU’s redesign helped transform the website from a strong but difficult-to-parse resource library into a clearer, more usable, and more AI-ready knowledge resource for science outreach, student research, and mentorship in STEM.
National Medical Society
Client brief: Eminent association setting national standards for its specialty.
Challenge: Improve the digital member experience by better understanding the needs of physicians at different stages of their careers.
Services from Interface Guru: Experience Research conducted with multiple audience segments over several years, information architecture, user interface design and digital strategy.
Outcome: Findings from Experience Research inform future member experience initiatives, membership programs, education products, and strategic planning.
NIH Common Fund Data Ecosystem (CFDE)
Client brief: Project unifying data across the National Institutes of Health’s 12 primary research fields around the FAIR data initiative, making data Findable, Accessible, Interoperable and Reusable.
Challenge: Help researchers discover and use data from multiple scientific repositories through a single digital experience, reducing dark data.
Services from Interface Guru: Experience research, user interface design, and data visualization guidance.
Outcome: Identified user expectations for data repository interface design, redesigned improvements to an NIH-funded research portal
IEEE Publications Operations
Client brief: IEEE is the world’s largest professional society, publishing over 200 journals in electrical engineering and related fields.
Challenge: Improve access to technical content across complex publishing and digital information environments; reduce complexity for staff; support for scholarly authors including redesign of international copyright transfer process.
Services from Interface Guru: Digital strategy workshops, experience research, customer journey mapping, information architecture, application design.
Outcome: Streamlined the production process for over 2000 articles per year, as well as improving ease of use for Publications staff. International copyright transfer completely redesigned, speeding time to publish.