Exploring the “why” fueling customer behavior
What problem does Experience Research solve?
Experience Research provides key customer insights to guide business decisions.
How does Interface Guru deliver Experience Research?
We work with you to understand your research goals. Then we combine immersive understanding of your business sector with insights acquired over thousands of tests to guide the research plan.
Typical outcomes?
Typical outcomes from Experience Research include significant risk reduction, greater internal alignment, prioritization of options for increased customer satisfaction, and potential new approaches to your market.
View our Case Studies.
EXPERIENCE RESEARCH SERVICES
Customer Research Interviews
Customer Research Interviews deliver when you need profound insights about a customer segment. Unlike focus groups, these interviews go in-depth with one-on-one sessions.
Jobs To Be Done
JTBD is a a powerful business theory applied to your product or service. What is your customer’s Job To Be Done? We identify your customer’s JTBD to create a seamless fit: your product meets their needs.
User Research Testing
Structured, expert testing of software, websites, apps, touchscreens. Usability testing yields huge ROI, identifying obstacles and opportunities.
Journey Mapping
Visual analysis of your customer’s actual experience based on analytics and research, highlighting where and how you to support their needs based on their priorities.
AI IQ Diagnostic
Expedited analysis of top-level usability and affordance, focusing on the most impactful AI visibility and UX issues.