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UX Testing and Research

Bring human insights to your business intelligence

You may know what your users are doing, but you don't know why until you test. We design and conduct expert UX testing with your end users - on any device, anywhere. Watch users experience your digital product - yielding core customer insights. Get in touch to learn more.

Interface Guru UX testing report on GalaxyZoo Interface Guru UX testing report on GalaxyZoo Interface Guru UX testing report on GalaxyZoo

Above, UX testing of the National Science Foundation's GalaxyZoo citizen science project, spearheaded by Oxford astrophysicist Dr. Christopher Lintott. Findings helped GalaxyZoo evolve into the Zooniverse, which today hosts over 100 citizen science projects.

How UX testing and research works

man using touch screen at science center

Field testing of the original Inner Space Center kiosk at Mystic Aquarium, US.

Interface Guru gets to know your team, your culture, your industry, and your goals.

  • We create or amplify your user personas, identifying and prioritizing customer types for testing.
  • We design UX tests specifically for your product.
  • Then we conduct expert user tests while you observe. Our clients highly value this experience.
  • Our analysts then assess the results, creating fully illustrated reports to share with management, stakeholders, team members, and vendors.

Why conduct user testing?

User testing connects you directly to your audiences and their motivations, helping you avoid designing digital products such as websites or apps from an insider perspective.

  • Test an existing product to find opportunities for improvement or to boost competitive advantage
  • Test a prototype to assess user adoption - before you start coding.

What will we learn from user testing?

Diagram of steps in Cosmoquest citizen science platform

Analysis of steps in the NASA-funded CosmoQuest citizen science platform revealed where new users became confused.

  • Brand experience: How do your customers experience your digital brand? Are you meeting their expectations?
  • Orientation: Can users find your website via organic search? Once they get there, can they find what they are looking for?
  • Permission: Do users feel welcomed? Can they relate to the images on the screen? Do they identify with the labels you use for them?
  • Interactivity: Can users easily find and complete the tasks they want to perform?
  • Relevance: Are you providing the content users need and want?
  • Speed: How long does it take to complete a key task? How many steps are required?

Types of UX testing

Interface Guru's testing services are available for any digital device or environment. Includes custom test design, full video recordings, and complete illustrated reporting.

Users struggle when they need to use more than one interface to complete a task.

Users struggle when they need to use more than one interface to complete a task.

  • Comprehensive user testing: Individual interviews conducted by a human moderator. Best for complex digital environments; any website requiring extensive interaction, such as cloud services, e-commerce, data repositories, fintech, digital libraries, citizen science, media websites, insurance processing. Recommended in advance of, during, and after redesign.
  • On-site user testing: Field studies conducted for evaluation (science grants) and user acceptance (ticketing or retail). Best for kiosks, point-of-sale public touch screens, museums and science center exhibits. Identifies where and why abandonment occurs.

Start getting to really know your users

Since 1999, Interface Guru has conducted thousands of user tests for clients across diverse industries. Take advantage of Interface Guru's deep experience. Get in touch to learn more about UX t nbvesting for your digital product today.

Facilitating success since 1999

Businesses, nonprofits, and US federal agencies including the National Science Foundation (NSF), the National Aeronautics and Space Administration (NASA), the National Institutes of Health (NIH), and the National Oceanic and Atmospheric Administration (NOAA) have relied upon Interface Guru's evidence-based methodologies for over 20 years.

Interface Guru clients: NASA, Lifetime, Crain, AGWeb,
				Pima Air & Space Museum, TV Guide, Smithsonian National Air and
				Space Museum, American Society of Anesthesiologists, Visit
				Orlando, Athletic Business, Cosmopolitan, NOAA, Playboy,
				Investment News, IEEE, IEEE Spectrum, IEEE Robots, Tucson
				Electric Power, Columbia Business School, Zooniverse, Canyon
				Ranch, Apriva, ASAE, University of Arizona, Seventeen, Discover,
				The Higher Learning Commission, Mystic Aquarium ASME, Kiplinger,
				Pensions & Investments, LSST, Arizona Lottery, MPA, NSF, The Old
				Farmer's Almanac, Chicago History Museum, National Museum of the
				United States Air Force, Syracuse University Newhouse School of
				Public Communications