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User Personas

The key to successful UX design

What do you really know about your users? User personas go beyond analytics and internal assumptions. Interface Guru's user personas extend your existing business intelligence by identifying your users, their priorities, and their most critical tasks - focusing your digital product planning and development. We help you understand your users - get in touch.

User personas represented by circle graphs

User personas capture and detail different types of users and the ways they use your digital product.

Test your knowledge - what do you know about your users?

Try our sample user persona worksheet – it's a free download! Fill it out to assess how much you really know about your users.

Why do you need user personas?

Just as in the real world, the more you know about a person, the better the conversation and the likelier they are to trust and engage with you. In the digital world, these conversations happen between your digital product and your users. Get to know what matters to your audience.

What makes our user personas different from the rest?

Interface Guru goes in depth, beyond surface attributes into motivations and priorities. We capture user scenarios and use cases and break them down into specific tasks. We emphasize user-centric language, and prioritize the way people self-identify.

  • Internationalized user criteria
  • Based on evidence, defined by specific criteria
  • Real user priorities are identified and prioritized
  • Designed to be extensible as you conduct additional research or add products
  • Tailored to your specific industry and culture
  • Customized to your product or service

Facilitating success since 1999

Businesses, nonprofits, and US federal agencies including the National Science Foundation (NSF), the National Aeronautics and Space Administration (NASA), the National Institutes of Health (NIH), and the National Oceanic and Atmospheric Administration (NOAA) have relied upon Interface Guru's evidence-based methodologies for over 20 years.

Interface Guru clients: NASA, Lifetime, Crain, AGWeb,
				Pima Air & Space Museum, TV Guide, Smithsonian National Air and
				Space Museum, American Society of Anesthesiologists, Visit
				Orlando, Athletic Business, Cosmopolitan, NOAA, Playboy,
				Investment News, IEEE, IEEE Spectrum, IEEE Robots, Tucson
				Electric Power, Columbia Business School, Zooniverse, Canyon
				Ranch, Apriva, ASAE, University of Arizona, Seventeen, Discover,
				The Higher Learning Commission, Mystic Aquarium ASME, Kiplinger,
				Pensions & Investments, LSST, Arizona Lottery, MPA, NSF, The Old
				Farmer's Almanac, Chicago History Museum, National Museum of the
				United States Air Force, Syracuse University Newhouse School of
				Public Communications