The evidence-based approach to UX
Business leaders, principal investigators, and product owners have relied upon Interface Guru’s evidence-based user research and usability testing services for over 20 years.
user experience and brand value.
User Interviews
User interviews deliver when you need deep insights about a customer segment. Unlike focus groups, user interviews go in-depth with one-on-one sessions.
- Expert, friendly interviewers. Your team may observe the interviews.
- Thorough reporting.
- Follow up with user testing.
Personas
Our personas extend your business intelligence. We identify your users, their priorities, and their vital tasks. We emphasize user-centric language, and prioritize the way people self-identify.
- Internationalized user criteria. Based on evidence. Tailored to your specific industry and culture.
- Delivered in an easy-to-comprehend, extensible document.
- Follow up with user testing.
User Testing
Our proven process brings you critical customer insights as well as key measurements of usability. Video evidence informs your entire team.
- Design of custom user tests based upon your business sector. Thorough, illustrated reporting including video. Results can inform entire business lines.
- Expert, friendly interviewers focus on observing the user’s natural actions. Your team may observe the interviews.
- Follow up with interaction design.