The evidence-based approach to UX
Business leaders, principal investigators, and product owners have relied upon Interface Guru’s evidence-based user research and usability testing services for over 20 years.
user experience and brand value.
User Testing
Our proven process brings you critical customer insights as well as key measurements of usability. Video evidence informs your entire team.
- Design of custom user tests based upon your business sector. Thorough, illustrated reporting including video. Results can inform entire business lines.
- Expert, friendly interviewers focus on observing the user’s natural actions. Your team may observe the interviews.
- Follow up with interaction design.
User Interviews
User interviews deliver when you need deep insights about a customer segment. Unlike focus groups, user interviews go in-depth with one-on-one sessions.
- Expert, friendly interviewers. Your team may observe the interviews.
- Thorough reporting.
- Follow up with user testing.
Personas
Our personas extend your business intelligence. We identify your users, their priorities, and their vital tasks. We emphasize user-centric language, and prioritize the way people self-identify.
- Internationalized user criteria. Based on evidence. Tailored to your specific industry and culture.
- Delivered in an easy-to-comprehend, extensible document.
- Follow up with user testing.