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Digital Strategy

Proven guidance for complex digital projects since 1999

Digital strategy keeps big projects on track and on time. Are you starting a complex web or software project? Feeling lost in a maze of details? Let Interface Guru help you build the right UX roadmap for your product - get in touch.

A proven process for reaching consensus

Our intensive workshop covers every aspect of your web or software project, from business goals to user types, project phasing, and requirements. Team consensus is one of the most valuable outcomes of Interface Guru’s approach.

Workshop participants discussing digital strategy

Strategy workshop led by Interface Guru at Syracuse University's Newhouse School of Public Communications

What is digital strategy?

A carefully planned, well-documented approach to the design, phasing and development of websites and software. Project scope, phases, and measurements of success become tangible and actionable.

Stakeholder writing on a low-fidelity prototype of a potential digital product.

Digital strategy workshops include low-fidelity prototyping to help team members visualize potential approaches to a digital product.

What is covered in digital strategy workshops?

digital strategy graphic showing gap in project knowledge

Gaps in project knowledge can pose serious risks. Identify risks so you can eliminate them.

Participants discuss and reach agreement on key product decisions, including:

  • Project mission and scope
  • Stakeholder goals
  • User personas and their priorities
  • Opportunities and constraints
  • Competitive analysis
  • Phasing project activities
  • Applying business intelligence
  • Shaping digital teams – which roles are key?
  • Establishing measurements of success

Facilitating success since 1999

Businesses, nonprofits, and US federal agencies including the National Science Foundation (NSF), the National Aeronautics and Space Administration (NASA), the National Institutes of Health (NIH), and the National Oceanic and Atmospheric Administration (NOAA) have relied upon Interface Guru's evidence-based methodologies for over 20 years.

Interface Guru clients: NASA, Lifetime, Crain, AGWeb,
				Pima Air & Space Museum, TV Guide, Smithsonian National Air and
				Space Museum, American Society of Anesthesiologists, Visit
				Orlando, Athletic Business, Cosmopolitan, NOAA, Playboy,
				Investment News, IEEE, IEEE Spectrum, IEEE Robots, Tucson
				Electric Power, Columbia Business School, Zooniverse, Canyon
				Ranch, Apriva, ASAE, University of Arizona, Seventeen, Discover,
				The Higher Learning Commission, Mystic Aquarium ASME, Kiplinger,
				Pensions & Investments, LSST, Arizona Lottery, MPA, NSF, The Old
				Farmer's Almanac, Chicago History Museum, National Museum of the
				United States Air Force, Syracuse University Newhouse School of
				Public Communications