Member, ACM
Member, Electronic Frontier Foundation
Member, Usability Professionals Association
User profiles and personas
User profiles are simple yet powerful documents that identify the primary users of your Web site and their task priorities (what they want to do on your Web site). User profiles serve as the basis for all usability research and information design and may be extended into personas - fully developed profiles used in product design.
- Quantify critical facts about your users
- Prioritize users and their tasks
Learn more about user profiles and personas
Information architecture
Information architecture is the deliberate grouping of Web site content into easy-to-understand categories. This ensures a straightforward browsing experience for users and is essential to Web site usability. Delivered as a stand-alone service or as information architecture training.
- Ensures that users can easily understand Web site navigation
- Groups content into easy-to-understand categories
- Increases relevant page views
- Provides a consensual, consistent structure for all content producers and Web developers
- Allows you to build on your investment in the Web
Learn more about information architecture
Learn more about information architecture workshops
User interface design
Intelligent user interface design, built on a foundation of user-centric information architecture, is critical to success. Clean, simple user interface doesn't happen by accident - it must be deliberately designed. A hard-to-use interface is the number one failure point for Web sites, causing users to move on no matter how much they thought they wanted your service or product.
- Boosts user interaction with your Web site
- Creates a consistent user experience by standardizing interface conventions
- Saves development costs
Learn more about user interface design
Task sequence design
Complex user interactions, such as e-commerce transactions or community participation, require step-by-step ease of use. Task sequence design and validation ensures that your user will know exactly what to do next - a key factor in his ability to successfully engage with some of the most important features on your site.
- Boosts user interaction with Web applications
- Maximizes conversion (e-commerce, registration, participation)
- Ensures that your most important features are clear and easy to use
Learn more about task sequence design and validation
Contact us to learn more about how usability testing and analysis, information architecture, user interface design, and usability training dramatically improve your Web site. , (520) 744-6911
